DrawWhat?! board game is an ImHolding games product. Imagine if Pictionary and Cards Against Humanity had a love affair with Charades and Candy Land and you will have an idea of what awaits you in the fun, twisted world of Draw What?!! Teams will have to draw and act out some pretty ridiculous stuff. If their teammates can guess what they are Drawing or Acting Out, they will move along the twisted Draw What?! game board, toward the finish line. Along the way you might encounter 'Go-Go' squares, that double your roll, or 'No-No' squares that send you to rehab, where you lose your turn. It's offensive, it's crude and it's an amazing time to share with friends.
Branding, Product & Packaging Design
The original logo, characters and board design was done by Adam Bice. I was in charge of finalizing the packaging & product design, designing inserts and preparing files for manufacturing.
Skills Used: Adobe Illustrator
Website
We recently decided to update and redesign our website. We wanted to make the products the stars of the website where before we had designed the website so it looked like the game. We simplified our design and in doing so, we improved the bounce rate from 93% TO 26% with store sessions up 76% and increased average orders up 8% with conversion rates up 330%. Blew our minds!
Skills Used: Adobe Photoshop, Shopify
Illustrations and Character Designs for Social Media and Newsletters
Skills Used: Adobe Illustrator
